THE RISE OF SOFT SAVING CULTURE IN GEN Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success followed a familiar pattern: earn continuously, conserve strongly, get a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh viewpoint. Instead of focusing entirely on lasting build-up, this generation is prioritizing balance, health, and

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to a familiar pattern: gain gradually, conserve aggressively, acquire a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh point of view. As opposed to focusing exclusively on lasting accumulation, this generation is prioritizing